We got to share our love of beer and say 'yes' to marriage equality. How excited were we? We created a social campaign that spread to over 28,000 viewers. We wanted to break from the norm so we used our super-talented cel animators to journey the viewer to fantastical and psychedelic realms, all in 40 seconds.
Explainer / Infographic VideosExplainer /
Infographic Videos
About
Sometimes, you need to make the complex simple. Or change the way your audience sees you, your product or your purpose in the world. A solid script and eye-catching animation is a good start. Take a look!
Team
#The Good Beer Co.
#Lucy
With long pointy limbs and angular features, Lucy was slickly designed to get away from the standard icon characters often used for these types of explainer videos. As the video would be shown to audiences globally, we used a voice over artist with a neutral, international accent.
#Thiess Professor
We created the professor to breathe life into Thiess' Environmental Policy. We developed a microsite to house 4 episodes, one delivered each month to keep their staff educated and entertained. The success and popularity of the campaign saw it go from internal comms to external, and was enjoyed by the wider construction and mining industry.
#Ergon EnergyCheck
This one has energy in spades. We used isometric animation to promote Ergon’s new business tool – simplifying its features, showcasing its powerful functionality and adding a little extra visual spark. Pardon all the puns.
#Cimic HSC Blueprint
Okay, okay... we'll make one of those animated hand-drawing explainer videos if you'd really like one. But we'll also give it our own edge by designing the characters and situations really well, and adding other animated elements.